Equity Boys: Financial Freedom
Logo Design
Logo design project where developing an identity which featured intertwined themes of real estate and education while instilling trust and security to its clients.
Approach
The goal was to steer away from the typical illustrated four windowed house or a series of buildings that is a common trope among real estate company logos but stay within the same realm not so that it becomes too jarring and unrecognizable for the industry. The design tells a story of utilizing learning and education build a future for oneself and/or family. May this logo serve as an identity to aid Equity Boys succeed in helping those live a life that may have seemed like a farfetched story with financial freedom.
Equity Boys: Financial Freedom
About
Equity Boys is a niche team of problem solvers that gives back to its community by aiding those who may be struggling financially or educating them so they never reach that point. While they profit from real estate development, rehab, and project financing, DJ Dawson’s (founder) goal is to give back to his community. Through developing neighborhoods, Equity Boys develops young men towards financial freedom through teaching the importance of financial education and strategic long term decisions to become secure financially for their future.
Working with those who aim to develop and make an impact on their communities always make for an enjoyable project! The solution to developing the logo for Equity Boys was to design an identity intertwined real estate and education while invoking trust and security.
