True Keel

Logo Design

Logo design project creating an identity that instills a sense of regality and growth to domestic and international startups.

Approach

David’s attention to every detail coupled with his passion for every stage of the product and sales cycle influenced every step of the logo design process. Brainstorming sessions between him and I allowed me to design a logo that made him feel confident about his brand representation. A strong geometric design monogram that gets straight to the point demonstrates David’s no-nonsense approach to challenges.

About

True Keel is a revenue growth consultancy for domestic and international startups and Fortune 500 companies. With over 30 years of experience, David Olsen has been generating profitable growth across 15 international markets in Latin America, Europe, and Asia. He needed a strong logo that represented his expertise and reliability no matter what the stage.